A Powerful Business Plan

(c) by John Colanzi

Marketers come online and they're in such a hurry to make money, they neglect one of the most essential ingredients to success.

They don't take the time to put together their battle plan. They know where they want to go, but they never sit down and map out how they're going to get there.

They're like ships without a crew. They're tossed to and fro and have no idea why.

If you're serious about your business, you need a plan.

Your business should be planned like a well thought out battle. If you haven't got your plan in place you'll suffer casualties.

You won't suffer loss of life, but you will suffer losses of:

* Money

* Time

* Opportunity


Just as the well honed warrior prepares for all possible occurrences, you must be prepared to last through the slow times, and be just as prepared to capitalize on the times when it appears you can do no wrong.

The first step on your march to the flag is to decide who you are. In the immortal words of Shakespeare, "In brief sir, study that which you most affect".

Know your strengths and know your weaknesses. You'll never be truly successful until you've first made an inventory of your-self. You can study all the "How-To's" and you may even make money, but to be truly be successful you must have your "Why-To's" in place.

Once you've decided who you are and listed your strengths and weaknesses, the next step is to determine how much money you have for your war chest.

Only use money you can afford to lose. As any professional trader or championship gambler will tell you, "Scared money never wins!"

Don't mortgage your house or max-out your credit cards because you've got the million dollar sure-fire winner.

You'll be so busy worrying, you won't be able to think clearly.

Take money you won't miss and test-test-test. Your thinking will be much clearer and when your testing finally hits on a winning formula you'll be ready to capitalize.

When you've got your winning formula, you should pyramid your profits to expand your business. A minimum of 50% of your profits should go back into your business in the first 6 months.

If you're only using money you can live comfortably without, you should place 100% back into marketing, you'll have plenty of time to enjoy the fruits of your labors!

The final step in your battle plan is to keep a log book.

Just as generals study battles from the past and chess players study strategies from the old masters, you must begin your own manual.

Don't rely on your memory!!

In your manual keep every advertising campaign you've waged. Be as detailed as possible. List what has worked and what hasn't.

Key your ads to determine where your profits are coming from.

Test media used, actual ads and sells letters, etc. Sculpt your business. If your business is based on profits, the best way to insure profits is the same way you'd carve an elephant out of granite.

"Remove everything that's not an elephant!"

In your business remove everything that isn't profitable.

Be ruthless with that chisel.

Don't marry any method of promotion, or any one opportunity.

If you do you'll spend time chasing losses, instead of accumulating profits.

Put some thought and effort into your plan and you'll be a step ahead of the competition.

 

Wishing You Success,
John Colanzi

Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site to earn multiple streams of income working from home on the Internet. What about you?

 

Make the Leap to Affiliate Marketing Success
Copyright © Stone Evans, The Home Biz Guy
 
If you are going to become a successful affiliate on the
Internet, you need 3 "intangibles." These are things that
must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make affiliate marketing work? What is driving
you? What is it that you CAN'T have in your life anymore
and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore
and missing the experience of my children growing up. I also
absolutely HAD TO HAVE the freedom of being able to control
my life and finances through a little box that I could carry
with me anywhere in the world and not be tied to anyone's
time pressures or demands but my own. That was my carrot and
my stick. I felt a great pain deep in my gut of missing out
on my children's lives and the incredible freedom that
succeeding in this business would provide for me. I found my
why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to make
money with affiliate programs or make your living on the
Internet, you won't. It's that simple.

For me, figuring out that it was possible was just a matter
of realizing that many other people were ALREADY making
great money online. If they could do it, I could too. It
would just be a matter of figuring out what those people
were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people
(millions of them) are making money online with affiliate
programs. Just get online and do some research and you'll
find countless testimonials and stories of REAL PEOPLE
making real money on the Internet. Or head to your local
bookstore and you'll find the same documented evidence of
this fact. Truth is, it's getting easier and easier to make
money online with affiliate programs.

I've always said that "affiliate marketing" is the job of
the future. In the "old" days, you had to go to a
potential employer, apply for the position and hope for the
best. Now you can simply go to any company you want, fill
out their affiliate application and start work immediately.
Affiliates are the new working class. Believe me, making
money with affiliate programs or making your living on the
Internet is WAY MORE than possible. It is pretty much (or
will be soon enough) unavoidable now. Affiliate marketing is
the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy
you MUST adopt to succeed with affiliate marketing.

That's backwards for most people who like to aim before
they fire. The fact is the Internet is a moving target...
The only thing constant about it is change. You need to stop
analyzing the game and simply jump into it. You can't learn
from the outside... You have to be IN THE RING to truly
understand it.

The lesson here is that you will never really be READY to
start an affiliate marketing business. You simply have to
start one. This is what I call "Making the Leap."

The good news is that the cost of failure on the Internet is
very small. In the "brick and mortar" world you need to
evaluate things very carefully before you decide to open up
a business. It's almost always necessary to invest
thousands of dollars to get an offline business off the
ground. However, on the Internet you can often start a
successful business for less than $100. The Plug-In Profit
Site is a great example of this:

http://www.Go4yourMoney.com/pips.html

You simply need get IN THE GAME... Each moment that you stay
"out there," you're wasting valuable time that you could
be learning and skills necessary to become a successful
affiliate marketer. In fact, if you're not in the game yet,
you're ALREADY behind the times. Make the leap to becoming
a successful affiliate marketer today!

About the Author:

Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own custom website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less!