The 300 Rule

Networking Your Home Business within Circles of Influence
Copyright © Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-15745


When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.

The best place for your business to be positioned is to be the business on the tips of the tongues of the people asked to make the referral.


THE 300 RULE

Preachers, funeral directors and people in a few other professions have learned "the 300 rule" through their own personal experience.

"The 300 rule" states that the average person knows 300 people on a friendly level. Wedding planners tend to make reservations for 300 guests. Funeral directors tend to need to make room for 300 mourners. You get the idea.


DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a. your circle of influence. Now, draw your circle of influence as a circle on a blank piece of paper.

Next, contemplate the people in your parents' circle of influence. Some people who know your parents also know you. Therefore, you will share some influence with the people your folks know. Now draw your parents' circle of influence on your piece of paper.

Your circle and your parents' circle will intersect in one area, although the larger majority of the two circles will not intersect. If you are like most people, the two circles on your page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each circle representing the circle of influence of the people who are within your own circle of influence. Imagine trying to encapsulate an accurate rendering of where your circle and the circle of your friends will actually intersect.

Some circles will share a large area of space, while others will barely cover one another.

Actually, you can only imagine at this point what your piece of paper will look like. The actual layout of the circles imagined in this analogy is simply too overwhelming for the mind to comprehend.


THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of doodles in the previous section, the average person can actually network with up to 90,000 people! Even factoring in the overlap, one can still probably network with 50,000 people through their own circle of influence!

Simply amazing, isn't it?


HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable amount of influence. Take advantage of this fact. Make darn sure that every person within your own circle of influence KNOWS that you are in business for yourself, and make sure they understand what your business offers.

When your friend is asked to make a referral, they will recommend you.


PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go directly to their friends and say "Hey, I have a friend who just started a business. If you are in need of what he offers or you know someone who will need his services, would you please give my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle of influence to actively refer your business, then you have built the foundation to build an advertising campaign even more effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers with their television advertising dollars. You now have the knowledge to reach 50,000 people without spending a single penny.


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I have been a member of the International Association of Home Business Entrepreneurs (IAHBE) for 3 years now and have found it to be an invaluable resource for the latest home business related news, tutorials, tips sofware and books, as well as a great way to get your hands on a number of valuable books, audios and software for free!

The IAHBE was launched back in January 2002 and has thousands of members from all over the world.

Here is a brief FAQ of the IAHBE to help you decide whether or not it is the right home business resource for you.

What are the benefits of an IAHBE membership?

The general benefit of the IAHBE is the huge wealth of information and resources for your home business. Your membership includes the following:

1) An Intropak worth over $1000
Everyone who joins the IAHBE receives a pack of information, gifts and discounts worth over $1000. At the time of writing this includes:

- A free book "The Home Business Revolution's Greatest Entrepreneurs"
- A free subscription to the Home Business Connection magazine
- A free audio cassette "Underpaid and Overtaxed?"
- Free 30 day trial of Affiliate Mastery
- 15 Free Leads
- Five books by Fortune Now author and world renowned business speaker and trainer, Tom "Big Al" Schreiter for the price of one
- Generous Discounts on various other books, advertising, business cards and more

2) Access to the IAHBE Learning Center
This is a huge password protected collection of articles, audio tutorials, seminars, home business E-Books, software for PCs & Macs, marketing courses and various other tools to help you with your home business and it includes both US specific information and international information.

3) Freebies each month
The IAHBE membership also includes physical freebies each month. For example, this month the membership included a book worth $26 "The New Culture of Desire" by Melinda Davis and a year's subscription to the magazine "PC Magazine" worth $131!

Are there any drawbacks?

Although the majority of the resources in the IAHBE membership can be used by anyone regardless of their location, the free magazine subscriptions are generally only available to US residents and the free books have a higher shipping charge for those who are not based in the US. Despite this, there is still enough there for international members to make their membership worthwhile.

What is the cost?

The cost of the IAHBE membership is $29.95 per month. If you are a member of SFI this will also qualify you as an Executive Affiliate (EA) for the lifetime of your membership.

Are there any guarantees?

There is a 30 day money back guarantee. If you don't like what you see you can just cancel your membership within 30 days, no questions asked and receive a full refund.

How do I sign up?

Just visit IAHBE at https://www.ezinfocenter.com/9492860/IAHBE or become a member of SFI here:

http://StrongFutureInternational.com

and purchase the IAHBE through the affiliate store.